{
    "journal": {
        "title": "Journal of Business and Retail Management Research",
        "acronym": "JBRMR",
        "issn_print": "",
        "issn_online": "2056-6271",
        "doi_prefix": "https://doi.org/10.24052/JBRMR/"
    },
    "article": {
        "id": 120,
        "title": "The New Global Trade Order and Retail Trade & Marketing",
        "abstract": "The WTO new international trade order, (1995) built over a period of five decades through meticulous and extended negotiations, based on the principle of extended equal global trade opportunities, appears to have bread a new retail trade and marketing order. It’s an age of growth, trade and high consumption, giving rise to a new retail marketing systems and product innovations, improvements etc. which are addressed to the world with reference to the economy of India.",
        "keywords": [
            "Global Trade Order",
            "Retail Trade & Marketing",
            "Celebrity Marketing",
            "Consumer Durables"
        ],
        "doi": "",
        "url": "https://mail.ijbed.org/details&cid=120",
        "pdf_url": "https://mail.ijbed.org/cdn/article_file/i-15_c-120.pdf",
        "volume": "Volume 07",
        "issue": "Issue 2",
        "issue_id": 15,
        "issue_published_month": "2013-04-01",
        "published_date": "2013-06-23",
        "online_first_status": "no",
        "online_first_date": "",
        "history": {
            "received": "",
            "revised": "",
            "accepted": ""
        },
        "declarations": {
            "funding": "",
            "conflict_of_interest": "",
            "data_availability": "",
            "author_contributions": ""
        },
        "notice": {
            "type": "none",
            "text": ""
        },
        "metrics": {
            "views": 527641,
            "downloads": 14,
            "citations": 2
        },
        "authors": [
            {
                "name": "Gouher Ahmed",
                "organization": "College of Business Studies Al Ghurair University",
                "country": ""
            }
        ],
        "supplementary_materials": []
    }
}