120 The WTO new international trade order, (1995) built over a period of five decades through meticulous and extended negotiations, based on the principle of extended equal global trade opportunities, appears to have bread a new retail trade and marketing order. It’s an age of growth, trade and high consumption, giving rise to a new retail marketing systems and product innovations, improvements etc. which are addressed to the world with reference to the economy of India. https://mail.ijbed.org/details&cid=120 https://mail.ijbed.org/cdn/article_file/i-15_c-120.pdf Volume 07 Issue 2 15 2013-04-01 2013-06-23 no Global Trade Order Retail Trade & Marketing Celebrity Marketing Consumer Durables none 527641 14 2 Gouher Ahmed College of Business Studies Al Ghurair University