{
    "journal": {
        "title": "Journal of Business and Retail Management Research",
        "acronym": "JBRMR",
        "issn_print": "",
        "issn_online": "2056-6271",
        "doi_prefix": "https://doi.org/10.24052/JBRMR/"
    },
    "article": {
        "id": 7,
        "title": "Retail revenue management: applying data-driven analytics to the merchandise line of business",
        "abstract": "Recent advances in data collection technology and computing power yield opportunities to apply robust analytical methods to retail. Additional profitability can be obtained by leveraging data-mining techniques and optimization models to decisions that have heretofore been based heavily on experiential understanding. Scientific methods can be applied to the revenue-driving areas of merchandise such as assortment, pricing, placement, and promotion to obtain further insight and make more precise decisions.",
        "keywords": [
            "Retail Revenue Management",
            "Merchandise",
            "Elasticity"
        ],
        "doi": "",
        "url": "https://mail.ijbed.org/details&cid=7",
        "pdf_url": "https://mail.ijbed.org/cdn/article_file/i-3_c-7.pdf",
        "volume": "Volume 05",
        "issue": "Issue 2",
        "issue_id": 3,
        "issue_published_month": "2011-04-01",
        "published_date": "2012-02-24",
        "online_first_status": "no",
        "online_first_date": "",
        "history": {
            "received": "",
            "revised": "",
            "accepted": ""
        },
        "declarations": {
            "funding": "",
            "conflict_of_interest": "",
            "data_availability": "",
            "author_contributions": ""
        },
        "notice": {
            "type": "none",
            "text": ""
        },
        "metrics": {
            "views": 529634,
            "downloads": 11,
            "citations": 0
        },
        "authors": [
            {
                "name": "Seth A. Bata",
                "organization": "Revenue Management & Analytics Walt Disney Parks & Resorts,",
                "country": ""
            },
            {
                "name": "Jonathan Beard",
                "organization": "Revenue Management & Analytics Walt Disney Parks & Resorts,",
                "country": ""
            },
            {
                "name": "Erica Egri",
                "organization": "Revenue Management & Analytics Walt Disney Parks & Resorts,",
                "country": ""
            },
            {
                "name": "David Morris",
                "organization": "Revenue Management & Analytics Walt Disney Parks & Resorts,",
                "country": ""
            }
        ],
        "supplementary_materials": []
    }
}