Journal of Business and Retail Management Research

7 Retail revenue management: applying data-driven analytics to the merchandise line of business Recent advances in data collection technology and computing power yield opportunities to apply robust analytical methods to retail. Additional profitability can be obtained by leveraging data-mining techniques and optimization models to decisions that have heretofore been based heavily on experiential understanding. Scientific methods can be applied to the revenue-driving areas of merchandise such as assortment, pricing, placement, and promotion to obtain further insight and make more precise decisions. https://mail.ijbed.org/details&cid=7 https://mail.ijbed.org/cdn/article_file/i-3_c-7.pdf Volume 05 Issue 2 3 2011-04-01 2012-02-24 no Retail Revenue Management Merchandise Elasticity none 529635 11 0 Seth A. Bata Revenue Management & Analytics Walt Disney Parks & Resorts, Jonathan Beard Revenue Management & Analytics Walt Disney Parks & Resorts, Erica Egri Revenue Management & Analytics Walt Disney Parks & Resorts, David Morris Revenue Management & Analytics Walt Disney Parks & Resorts,