Author Archive
Nazatul Shima Abdul Rani
Department: Universiti Kuala Lumpur Business School
Published Articles
Factors that influence Malay students in purchasing skincare products in Malaysia
JBRMR , Volume 13 Issue 01 , 03 Oct 2018
International brand vs. local brand: an evaluation of brand trust, brand reputation, customer satisfaction and purchase intention of Malaysian customers
JBRMR , Volume 11 Issue 3 , 22 Apr 2017