Strategies for retailers during recession
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The retail market in India is facing slowdown with the ongoing financial crisis happening across the world markets. Since the markets always have internally linked with each other, the impact of the crisis is generally shared among all. The inflation or the economic slowdown is adversely affecting the retail industry. With the suddenly disturbed economical status, consumers are gradually losing interest on buying. And for the interested, the unbalanced income, followed by the economic slowdown, is not meeting their buying requirements. Recessions do offer a myriad of opportunities for those marketers who understand marketplace dynamics and who are willing to plan thoughtfully for recession survival, learn from the problems and then move on to prosperity.
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How to Cite
Srinivasan, S. R. & Sivakumar, S.. (2012). Strategies for retailers during recession. Journal of Business and Retail Management Research, Volume 05 Issue 2.
Citation Context
APA
Srinivasan, S. R. & Sivakumar, S.. (2012). Strategies for retailers during recession. Journal of Business and Retail Management Research, Volume 05 Issue 2.
MLA
Srinivasan, Srini. R., and S.n.v. Sivakumar. "Strategies for retailers during recession." Journal of Business and Retail Management Research, Volume 05 Issue 2, 2012.
Chicago
Srini. R. Srinivasan and S.n.v. Sivakumar. "Strategies for retailers during recession." Journal of Business and Retail Management Research Volume 05 Issue 2 (24 Feb 2012).
Harvard
Srinivasan, S. R. & Sivakumar, S. (2012) Strategies for retailers during recession. Journal of Business and Retail Management Research, Volume 05 Issue 2
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