Consumer Preferences Towards Retail Medical Outlets in a Private University in Vellor, Inida.

A Vasumathi (Mrs.); T Muthupalaniappan

Article Details

Research Article Volume 04 Issue 1

Consumer Preferences Towards Retail Medical Outlets in a Private University in Vellor, Inida.

A Vasumathi (mrs.) • T Muthupalaniappan

Published: 09 Sep 2013 Issue:Volume 04 Issue 1 Oct 2009 Author details below

A Vasumathi (Mrs.)

VIT Business School, VIT University, Vellore ,

T Muthupalaniappan

VIT Business School, VIT University, Vellore ,

Customer preferences Demand Needs Competition Competitive position.

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Abstract

Research summary

Retail medical outlets are considered as one of the most profitable business in todayâ€™s world. This is an industry with consistent demand and least affected by recessionary trends. But, the competition existing in this field is considered to be a greatest challenge for the retailers. In order to overcome this competition, it is necessary to attract the consumers through knowing their needs and thereby meet the needs and satisfy them to the full extent. This paper, focused on the preferences of university students towards retail medical outlets, aims at providing suggestions to attain a competitive position for a medical outlet.

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Article History

Published 09 Sep 2013

How to Cite

(mrs.), A. V. & Muthupalaniappan, T.. (2013). Consumer Preferences Towards Retail Medical Outlets in a Private University in Vellor, Inida.. Journal of Business and Retail Management Research, Volume 04 Issue 1.

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APA

(mrs.), A. V. & Muthupalaniappan, T.. (2013). Consumer Preferences Towards Retail Medical Outlets in a Private University in Vellor, Inida.. Journal of Business and Retail Management Research, Volume 04 Issue 1.

MLA

(mrs.), A Vasumathi, and T Muthupalaniappan. "Consumer Preferences Towards Retail Medical Outlets in a Private University in Vellor, Inida.." Journal of Business and Retail Management Research, Volume 04 Issue 1, 2013.

Chicago

A Vasumathi (mrs.) and T Muthupalaniappan. "Consumer Preferences Towards Retail Medical Outlets in a Private University in Vellor, Inida.." Journal of Business and Retail Management Research Volume 04 Issue 1 (09 Sep 2013).

Harvard

(mrs.), A. V. & Muthupalaniappan, T. (2013) Consumer Preferences Towards Retail Medical Outlets in a Private University in Vellor, Inida.. Journal of Business and Retail Management Research, Volume 04 Issue 1

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