A meta-analysis of consumer irrational purchase behavior based on Howard-Sheth mode

Chen Xinhui; Duan Han

Article Details

Research Article Volume 10 Issue 3

A meta-analysis of consumer irrational purchase behavior based on Howard-Sheth mode

Chen Xinhui • Duan Han

Published: 17 Jul 2016 Issue:Volume 10 Issue 3 Jul 2016 Author details below

Chen Xinhui

North China University of Technology, Beijing, PR, China

Duan Han

North China Electric Power University, Beijing, PR, China

Consumer irrational purchase behavior Howard-Sheth mode Meta-analysis Structure equation model.

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Abstract

Research summary

The character of consumer purchase behavior choice is the market basis and decision basis of enterprise marketing activities. The purpose of this research is to explore how those irrational behavior generate, what factors have great significance on consumer irrational behavior and what kind of marketing methods enterprises can take to increase their revenue. So, a meta-analysis of resent ten yearsâ€™ empirical study on consumer irrational purchase behavior was conducted and a consumer irrational purchase behavior model was proposed. Furthermore, we tested it by using structural equation modeling. Our study provide an insight into the factors of consumers irrational purchase behavior which hasnâ€™t been researched systematically. The results indicated that the attitude and intention of consumer, the marketing promotion, the product signal release and the guidance of consumer emotion have an obvious significance on consumer irrational purchase behavior. Those conclusions have important meaning on guiding to popularize new products, improve customer loyalty of enterprise and lead a new view to understand consumers purchase behavior.

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Published 17 Jul 2016

How to Cite

Xinhui, C. & Han, D.. (2016). A meta-analysis of consumer irrational purchase behavior based on Howard-Sheth mode. Journal of Business and Retail Management Research, Volume 10 Issue 3.

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APA

Xinhui, C. & Han, D.. (2016). A meta-analysis of consumer irrational purchase behavior based on Howard-Sheth mode. Journal of Business and Retail Management Research, Volume 10 Issue 3.

MLA

Xinhui, Chen, and Duan Han. "A meta-analysis of consumer irrational purchase behavior based on Howard-Sheth mode." Journal of Business and Retail Management Research, Volume 10 Issue 3, 2016.

Chicago

Chen Xinhui and Duan Han. "A meta-analysis of consumer irrational purchase behavior based on Howard-Sheth mode." Journal of Business and Retail Management Research Volume 10 Issue 3 (17 Jul 2016).

Harvard

Xinhui, C. & Han, D. (2016) A meta-analysis of consumer irrational purchase behavior based on Howard-Sheth mode. Journal of Business and Retail Management Research, Volume 10 Issue 3