Hostess brands inc.: A case study

Kimberly J. Flanders

Article Details

Research Article Volume 12 Issue 1

Hostess brands inc.: A case study

Kimberly J. Flanders

Published: 05 Oct 2017 Issue:Volume 12 Issue 1 Oct 2017 Author details below

Kimberly J. Flanders

Indiana University of Pennsylvania

Case study human performance technology instructional design business process improvement

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Abstract

Research summary

Hostess Brands, Inc. served as the largest manufacturer and distributor of baked goods products in the United States for decades. Throughout numerous mergers and acquisitions, the company’s growth resulted in a series of problems leading to bankruptcy. The three key problems included high legacy costs, shrinking profits, and significant, long-term debt. This research is a case study utilizing Gilbert’s Behavioral Engineering Model to evaluate the issues that led to the bankruptcy of Hostess Brands, Inc.

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Published 05 Oct 2017

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Flanders, K. J.. (2017). Hostess brands inc.: A case study. Journal of Business and Retail Management Research, Volume 12 Issue 1.

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APA

Flanders, K. J.. (2017). Hostess brands inc.: A case study. Journal of Business and Retail Management Research, Volume 12 Issue 1.

MLA

Flanders, Kimberly J.. "Hostess brands inc.: A case study." Journal of Business and Retail Management Research, Volume 12 Issue 1, 2017.

Chicago

Kimberly J. Flanders. "Hostess brands inc.: A case study." Journal of Business and Retail Management Research Volume 12 Issue 1 (05 Oct 2017).

Harvard

Flanders, K. J. (2017) Hostess brands inc.: A case study. Journal of Business and Retail Management Research, Volume 12 Issue 1

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