Supply Chain Implications of Customer-Centric Merchandising Strategy
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With retailers looking to adopt a customer-centric strategy to succeed in the hyper-competitive environment, it is vital to understand the impact of such a strategy on a retailer’s business functions. While the impact on merchandising is well understood in terms of sharper assortment and improved presentation, the impact on supply chain needs to be studied in detail. This would ensure the alignment of customer-centricity with the organization’s overall direction and growth of revenues and profitability while increasing customer satisfaction levels
Article History
How to Cite
Tyagi, R.. (2012). Supply Chain Implications of Customer-Centric Merchandising Strategy. Journal of Business and Retail Management Research, Volume 02 Issue 2.
Citation Context
APA
Tyagi, R.. (2012). Supply Chain Implications of Customer-Centric Merchandising Strategy. Journal of Business and Retail Management Research, Volume 02 Issue 2.
MLA
Tyagi, Rahul. "Supply Chain Implications of Customer-Centric Merchandising Strategy." Journal of Business and Retail Management Research, Volume 02 Issue 2, 2012.
Chicago
Rahul Tyagi. "Supply Chain Implications of Customer-Centric Merchandising Strategy." Journal of Business and Retail Management Research Volume 02 Issue 2 (28 Feb 2012).
Harvard
Tyagi, R. (2012) Supply Chain Implications of Customer-Centric Merchandising Strategy. Journal of Business and Retail Management Research, Volume 02 Issue 2