Colour
This topic currently groups 2 published articles across 2 issues.
Colour and consumer buying behaviour in the UK fashion industry
Anderson Akende Chiboola Mulenga • Palto Datta
Volume 20 Issue 01 · 01 Nov 2025
Purpose: To investigate how colour influences various consumer buying behaviours in the UK fashion industry. Examining how colour impacts consumer purchase intentions and emotional responses, especially in impulsi…
The impact of sensory environments on consumer buying behaviour: Astudy of visual displays and sight atmospherics
Elsa Corinne Nell
Volume 11 Issue 2 · 29 Jan 2017
Twenty-first century consumers have a lot of power in relation to buying due to their changing and demanding needs and wants. The entire selling activity has become more convenient for consumers as they can search for a…