Customer Experience
This topic currently groups 2 published articles across 2 issues.
From digital to loyalty: Unpacking the customer experience in Brazilian FMCG digitally native vertical brands
Wellington José da Silva • Marcelo Caldeira Pedroso • Carlos Afonso Caldeira Filho
Volume 19 Issue 02 · 11 May 2025
Objective: This study aimed to analyze how Brazilian fast-moving consumer goods startups born in digital environments - also known as DNVBs (digitally native vertical brands) - are adopting effective customer experience…
How does a fashion brand’s customer experience translate in Premium & Luxury retail formats? A parisian retail market outlook
Ghalia Boustani • Hiba Zielinski
Volume 17 Issue 02 · 09 May 2023
This article aims to better understand the customer experience at different fashion brand levels in. Given that many studies have looked closely at the in-store customer experience, there is very little data on the appl…