Demographic variables
This topic currently groups 2 published articles across 2 issues.
A study of interrelation of psychological factors and demographic variables and its impact on compulsive buying behavior: A Marketing Perspective.
A. S. Suresh • Anindya Biswas
Volume 13 Issue 03 · 31 Mar 2019
Garnering insights into the relation between the general demographic variables such as age, gender, occupation status and psychological imbalances of anxiety, depression, self-esteem levels and loneliness and their subs…
Relationship of demographic characteristics with purchasing decision involvement: a study on FMCG laundry soaps
Robaka Shamsher • Rashid A. Chowdhury
Volume 06 Issue 2 · 18 Jun 2012
Despite the large amount of theory and research on consumer purchase decision, current interest is in the cases where involvement with or importance of the product choice is low and the product is purchased frequently o…