Topic Browsing
Dimensions
This topic currently groups 1 published articles across 1 issues.
Topic coverage
18 active archive topics surfaced from published keywords
Topic Article
Antecedent factors for supermarket visits of Vietnamese consumers: A proposal for store image dimensions
Hiroko Oe • Anh Hoang Thu Nguyen • Yasuyuki Yamaoka
Volume 17 Issue 01 · 31 Oct 2022
This study aims to discuss a practical set of store image dimensions in a supermarket format to understand the relationship between store image and consumer patronage behaviour. A quantitative approach was applied to 50…