Fast-Moving Consumer Goods
This topic currently groups 2 published articles across 2 issues.
From digital to loyalty: Unpacking the customer experience in Brazilian FMCG digitally native vertical brands
Wellington José da Silva • Marcelo Caldeira Pedroso • Carlos Afonso Caldeira Filho
Volume 19 Issue 02 · 11 May 2025
Objective: This study aimed to analyze how Brazilian fast-moving consumer goods startups born in digital environments - also known as DNVBs (digitally native vertical brands) - are adopting effective customer experience…
Green supply chain management as a competitive tool in the fast-moving consumer goods manufacturing industry
Gabriel Oyebanjo Ogunlela
Volume 12 Issue 4 · 04 Jul 2018
Global competitiveness and the adoption of new business strategies have placed most manufacturing industries under pressure, and this has led organisations to adopt different strategies in th…