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Green appliances
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Topic Article
Examining drivers of green appliance adoption using two theories among middle class consumers
Nombulelo Dilotsotlhe • Helen Duh Inseng
Volume 14 Issue 03 · 23 Jul 2020
The rapid growth of middle-class consumers in emerging markets like South Africa is often characterised by high energy consumption, driven by demand for household appliances. As green appliances can reduce energy consum…