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Indonesia.
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Topic Article
The effects of ICT adoption on marketing capabilities and business performance of Indonesian SMEs in the fashion industry
Rini Setiowati • Hartoyo • Heny K. Daryanto • Bustanul Arifin
Volume 10 Issue 1 · 04 Nov 2015
The purpose of this paper is to investigate factors influencing the adoption of ICT among SMEs, to examine the influence of ICT adoption on marketing capabilities, and to analyze the influence of marketing capabilities…