Topic Browsing
Offline retail channel
This topic currently groups 1 published articles across 1 issues.
Topic coverage
18 active archive topics surfaced from published keywords
Topic Article
How Anheuser-Busch InBev is tackling the top challenges of Category Management for modern offline retail channel
Nidhin VC • Rahul Prakash
Volume 16 Issue 02 · 01 May 2022
In this paper we present a practical approach that AB InBev’s Global Capabilities Centre (“GCC or ABI or Ab InBev”) has developed to solve the challenges of Category Management for Retailers. The appro…