Perceived ease of use
This topic currently groups 2 published articles across 2 issues.
Impact of customer trust toward loyalty: the mediating role of perceived usefulness and satisfaction
Anshar Daud • Naili Farida • Andriyansah • Mashur Razak
Volume 13 Issue 02 · 07 Dec 2018
The technology of ICT is dynamically developing with sorts of innovative product, one of them is IPTV. Its existence provides triple play multimedia convergence such as telephone, inte…
Using the technology acceptance model in understanding citizen's behavioural intention to use m-marketing among Jordanian citizen
Mohammad Mahmoud Alzubi • Maged Mustafa Al-Dubai • Mazen Mohammed Farea
Volume 12 Issue 2 · 19 Jan 2018
This study aims to identify and understand factors that affect to acceptance M -marketing among Jordanian citizen. This study integrates technology acceptance model (TAM) with Trust factor. The primary data were collect…