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Self-Determination Theory
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Topic Article
The Research of Motivation for Word-of-Mouth: Based on the Self-Determination Theory
Wenguo Shen • Jingmian Huang • Dan Li
Volume 10 Issue 2 · 25 Apr 2016
To understand the generation of WOM motivation, this research studies the relationship between three innate psychological needs (e.g. autonomy, competence, and relatedness) and word-of-mouth motivation based on Self-Det…