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Survival analysis
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Topic Article
Markdown policies for optimizing revenue, towards optimal pricing in retail
Rudi Meijer • Michael Pieffers • Sandjai Bhulai
Volume 08 Issue 1 · 02 Jun 2014
Due to inadequate initial allocation of supply, retail organizations are usually confronted with markdowns during a sales season. In this article the apparent paradox between the traditional Law of Demand and retailing…