Topic Browsing
Targeting
This topic currently groups 1 published articles across 1 issues.
Topic coverage
18 active archive topics surfaced from published keywords
Topic Article
A means end approach to domestic lead tourism marketing in emerging tourism destinations
Estone Musakabantu Muyobo • Evangelia Fragouli
Volume 15 Issue 02 · 29 Apr 2021
This research paper suggests the Means-End Chain theory, has relevant and potential application in domestic tourism research and, as such, should receive wider debate in emerging tourism destinations. It is argued that…