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Unified Theory of Acceptance and Use of Technology (UTAUT)
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Investigating the factors affecting University student's e-commerce intention towards: a case study of Jordanian universities
Mohammad Mahmoud Alzubi • Mohammed Abdullah Alkhawlani • Yousef Abu Baker El-Ebiary
Volume 12 Issue 1 · 05 Oct 2017
This study investigates the factors that significantly affect the acceptance e-commerce in Jordan. These factors were Culture factor and Unified Theory of Acceptance and Use of Technology (UT…