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buying behaviour
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Topic Article
A study on parameters of online reviews content that influence consumers buying behaviour- an Indian perspective
Prashant Devedi • R. Sujatha • Ruchi Pathak
Volume 11 Issue 4 · 22 Jul 2017
The 21st century customer is passionate about gaining knowledge. The availability and affordability of internet has created an edge for people to connect to a social network and exchange information. It has encouraged d…