customer empowerment
This topic currently groups 3 published articles across 3 issues.
How interactions influence customer empowerment and satisfaction in the retail industry
Javier Castillo
Volume 12 Issue 4 · 04 Jul 2018
Interactions with consumers in a retail environment play a fundamental role to increase sales, improve satisfaction and promote loyalty among such consumers, at the same time of improve finan…
The relationship between big five personality traits, customer empowerment and customer satisfaction in the retail industry
Javier Castillo
Volume 11 Issue 2 · 29 Jan 2017
Big Five Personality Dimensions are considered important to understand how consumers behave and tend to prioritize aspects in a retail business environment. This research provides evidence of how the Big Five Personalit…
The impact of customer advocacy on customer perceived value
Ying-Pin Yeh
Volume 08 Issue 1 · 02 Jun 2014
To maintain a competitive advantage, firms are increasingly regarding customer-perceived value as a vital factor in creating new service methods. Customer advocacy presents a cascade of stages, from the operating strate…