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AI anxiety and consumer identity: Emotional responses to intelligent systems through the identity-aligned emotional model — quantitative evidence from a mediterranean high -uncertainty-avoidance consumer sample
Theofanis Aritzis
Volume 20 Issue 02 · 15 May 2026
Whether emotional responses to artificial intelligence operate as undifferentiated technology anxiety or as identity-conditioned dimensional patterns has not been systematically tested in naturalistic consumer survey da…