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disbelief
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Topic Article
Willing Suspension of Disbelief Implications for Marketing
Supriya M. Kalla • Ashok Pratap Arora
Volume 06 Issue 2 · 18 Jun 2012
Poetry and drama, for a long time now, have been utilizing a celebrated phenomenon of ‘willing suspension of disbelief’ to make a setting for awestruck poetry and rapt drama perform…