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international brand
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Topic Article
International brand vs. local brand: an evaluation of brand trust, brand reputation, customer satisfaction and purchase intention of Malaysian customers
Nazatul Shima Abdul Rani • Zurinah Suradi
Volume 11 Issue 3 · 22 Apr 2017
This study is an exploratory study that identify brand trust, customer satisfaction, and purchase intention between an international brand and Malaysia/local brand among Malaysian. A set of questionnaires was developed…