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marketing strategy
This topic currently groups 2 published articles across 2 issues.
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Topic Article
Marketing strategies for closing the market access gap experienced by small craft producers in South Africa
KM Makhitha
Volume 13 Issue 03 · 01 Apr 2019
The purpose of this paper was to determine the need for a marketing strategy on the part of small craft producers in South Africa. Existing literature on marketing planning and the local craft industry was used to prove…
Topic Article
Challenges affecting small craft producer business growth and survival in South Africa
KM Makhitha
Volume 11 Issue 3 · 22 Apr 2017
The purpose of this paper was to present the challenges affecting craft producers growth and survival in SA. Craft producers face many challenges that impede on their growth and survival. This paper therefore makes reco…