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Factors influencing consumer behavior of women within the SPA & beauty sector: A case in the Kingdom of Bahrain
Mukhtar Al-Hashimi • Shaikha Mubarak AlDhari
Volume 13 Issue 04 · 03 Jul 2019
Purpose: The purpose of this paper is to examine the behavior of women in Bahrain as consumers in the field of Spa & Beauty services. Design/methodology/approach: Sample of 384 is divided using a sampling ratio into…