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shopping motivations
This topic currently groups 1 published articles across 1 issues.
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Topic Article
The impact of demographic factors on supermarket shopping motivations in South Africa
Eva Nkgome Mahlangu • Khathutshelo Mercy Makhitha
Volume 13 Issue 03 · 31 Mar 2019
The changing retail environment necessitates a need to manage supermarkets effectively by understanding shopping motivations in order to attract shoppers and remain competitive. The purpose of this research was to deter…