CRM
This topic currently groups 3 published articles across 2 issues.
Investigating the usage of social customer relationship management (SCRM) and its impact on firm performance in the mobile telecommunication services: Egypt case
Heba El Mehelmi • Heba Sadek
Volume 13 Issue 03 · 01 Apr 2019
Purpose- The purpose of this study is to investigate the usage of social customer relationship management (SCRM) and its impact on firm performance in the telecommunication industry particularly the mobile services in E…
Empirical study of customer retention strategies of small retail shoppers
Rupali Pramaik • Shakti Prakash • Gyan Prakash
Volume 04 Issue 2 · 24 Feb 2012
Indian retailing is one of the largest fragmented and the least organized industries. The knocks of the organized retailers have posed threats to the existence of unorganized small retail shoppers. A study with its obje…
Transforming the point of sale to point of service - applying SOA in the Indian retail scenario
Swapna S Kolhatkar • Shruti V Joshi
Volume 04 Issue 2 · 24 Feb 2012
Unorganized retailing is by far the prevalent form of trade in India – Constituting 98% of total trade, while organized trade accounts only for the remaining 2%. The retail industry in India is of lat…