Customer retention
This topic currently groups 3 published articles across 2 issues.
Determinants of collaboration and innovation towards organization performance within Thailand's automotive parts industry
Winit Sueptaetrakun • SorasakTangthong
Volume 13 Issue 02 · 07 Dec 2018
The objective of this study is to examine the collaboration and innovation influencing the organization performance of Thailand’s automotive parts industry. Thailand’s cont…
An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh
Palto Datta • Peter Fraser • Mohamed Lebcir
Volume 13 Issue 02 · 07 Dec 2018
The context of this study is Bangladesh`s food retailing sector. The main purpose of this study is to investigate the relationship between Customer Relationship Marketing (CRM) and cus…
Empirical study of customer retention strategies of small retail shoppers
Rupali Pramaik • Shakti Prakash • Gyan Prakash
Volume 04 Issue 2 · 24 Feb 2012
Indian retailing is one of the largest fragmented and the least organized industries. The knocks of the organized retailers have posed threats to the existence of unorganized small retail shoppers. A study with its obje…