Topic Browsing
Consumer Decision-Making Styles
This topic currently groups 1 published articles across 1 issues.
Topic coverage
18 active archive topics surfaced from published keywords
Topic Article
Consumer Decision-Making Styles: Relationships with Consumer Alienation
David J. Burns
Volume 06 Issue 1 · 28 Jan 2013
By understanding the relationship between consumer decision-making style and consumer alienation, insight can be gained into consumers and the manifestations of their wants and needs, especially as it concerns discretio…