Consumer Behavior
This topic currently groups 6 published articles across 5 issues.
When fear is a factor: consumer behavior changes during the pandemic
Lenka Veselovska
Volume 18 Issue 01 · 30 Dec 2023
This paper focuses on the current topic of consumer behavior changes influenced by the COVID-19 pandemic. The purpose of the research was to explore how the factor of fear affected consumers and analyze their response t…
Young Indonesian Muslim women consumer behavior toward modest sportswear
Leonnard • Cut Sjahrifa • Citra Anggia Fathia • Daniya
Volume 13 Issue 04 · 03 Jul 2019
Women modest sportswear has stepped up the industry of the modest fashion. The emerging economy, combined with the most significant Muslim population, has become the main attraction of Indonesia as a market for this par…
Speed and Awareness of Network Portability: An Antecedent to Intention to Port among Mobile Phone Users in Southwest Nigeria
Oladele Patrick Olajide • Afolabi Yakibi Ayodele • Ajayi Omobola Monsurat • Akinruwa Temitope Emmanuel
Volume 13 Issue 04 · 02 Jul 2019
The study examined the impact of speed and awareness of portability on intention to port among mobile phone users in southwest Nigeria. The study population comprises of staff and students of public universities in sout…
Factors influencing consumer's patronage intentions in Kuwait
Abdullah A. Aldousari • Ismail M. El-Sayed
Volume 11 Issue 3 · 22 Apr 2017
Grocery shopping is considered a critical and routine element of consumer behavior. Hence, numerous studies have been conducted to understand the factors influencing shoppers’ behavior. Employing a cross-sectional…
Consumer Decision-Making Styles: Relationships with Consumer Alienation
David J. Burns
Volume 06 Issue 1 · 28 Jan 2013
By understanding the relationship between consumer decision-making style and consumer alienation, insight can be gained into consumers and the manifestations of their wants and needs, especially as it concerns discretio…
Determinants of Consumer Behavior in Buying RTE Foods
Ranjan Chaudhury
Volume 05 Issue 1 · 24 Feb 2012
In this article a statistical approach is used to measure the relative importance of consumer motives of buying RTE foods. All items scored between one and five can be computed by averaging (un-weighted) item ratings pe…