Corporate image
This topic currently groups 3 published articles across 2 issues.
Using Social Media in Building and Managing Corporate Identity: Study on Real Estate Companies in the Kingdom of Bahrain
Kamel Gharbi • Amina al-Tamimi
Volume 14 Issue 02 · 28 Apr 2020
Purpose of the Research: This study aims to understand the use of social media in building and managing corporate identity in Bahraini real estate companies. It will be based on the qualitative approach and aim to reach…
The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty: testing the mediating role. Case analysis in an international service company
Eman Mohamed Abd-El-Salam • Ayman Yehia Shawky • Tawfik El-Nahas
Volume 08 Issue 1 · 02 Jun 2014
The purpose of this paper is to explore the relationship among corporate image and reputation, service quality, customer satisfaction and customer loyalty through a case analysis on one of the biggest Egyptian company.…
Level of customer satisfaction: an analysis of Vodacom services in Gauteng province of South Africa.
Akhabue A. Okharedia
Volume 08 Issue 1 · 02 Jun 2014
The principal aim of this research paper is to investigate the factors that influence customer satisfaction in respect of the services rendered by Vodacom in Gauteng province of South Africa. In view of this, the resear…