Customer loyalty
This topic currently groups 5 published articles across 4 issues.
Customer satisfaction and loyalty drivers in the Zambian mobile telecommunications industry
Mlenga G. Jere • Alick Mukupa
Volume 13 Issue 02 · 07 Dec 2018
This paper explores the extent to which customer satisfaction, service quality, customer service, price, corporate image, and network coverage influence customer loyalty in the mobile…
An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh
Palto Datta • Peter Fraser • Mohamed Lebcir
Volume 13 Issue 02 · 07 Dec 2018
The context of this study is Bangladesh`s food retailing sector. The main purpose of this study is to investigate the relationship between Customer Relationship Marketing (CRM) and cus…
Determining shopping malls customers’ satisfaction and loyalty
Makgopa, SS
Volume 13 Issue 01 · 03 Oct 2018
The shopping mall retailers are operating in a highly competitive retail environment which requires effective management in order to satisfy the customers and achieve customers’ loyalty. The primary purpose of thi…
The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty: testing the mediating role. Case analysis in an international service company
Eman Mohamed Abd-El-Salam • Ayman Yehia Shawky • Tawfik El-Nahas
Volume 08 Issue 1 · 02 Jun 2014
The purpose of this paper is to explore the relationship among corporate image and reputation, service quality, customer satisfaction and customer loyalty through a case analysis on one of the biggest Egyptian company.…
Out of Stock conditions affecting Customer satisfaction and customer loyalty
Jayanthi Ranjan • Sandeep Puri
Volume 06 Issue 2 · 18 Jun 2012
In the retail industry, customer experience, satisfaction and service are going to become the limiting differentiators. Increasing competition is creating pressure on retailers to improve both inventory turnover and cus…