E-commerce
This topic currently groups 6 published articles across 5 issues.
Measuring online consumer behavior: scale development & validation
Zaid Ahmad Ansari
Volume 13 Issue 03 · 01 Apr 2019
The purpose of this paper is to measure online consumer behavior in Saudi Arabian context. The study has identified 7 factors like Web Atmosphere, E-Retailors Image, attitude, Trust, Situational factors, social factors…
An empirical investigation of gist helpfulness in online reviews
Sanjay Bhāle • Ketan Tongare
Volume 13 Issue 02 · 07 Dec 2018
The online-purchase trends suggest that consumers’ online reviews have become very important for customers and the sellers in purchase decisions and product sales respectively. A…
Investigating the factors affecting University student's e-commerce intention towards: a case study of Jordanian universities
Mohammad Mahmoud Alzubi • Mohammed Abdullah Alkhawlani • Yousef Abu Baker El-Ebiary
Volume 12 Issue 1 · 05 Oct 2017
This study investigates the factors that significantly affect the acceptance e-commerce in Jordan. These factors were Culture factor and Unified Theory of Acceptance and Use of Technology (UT…
RC²@Craftsvilla.Com Craftsvilla is Revolutionizing through Co-creation: Creating Value for Stakeholders
Ruchi Pathak • Meghna Sharma • R. Sujatha
Volume 12 Issue 1 · 05 Oct 2017
Monica and Manoj, founders of Craftsvilla.com, once had an opportunity to interact with rural artisans and designers, in her road trip to Kutch. While interacting, they realized that the midd…
The adoption of e-commerce in small businesses: an empirical evidence from retail sector in Nigeria
Dotun Olaleye Faloye
Volume 08 Issue 2 · 02 Jun 2014
Studies have been conducted on the barriers and the determinants of the use of e-commerce in Small and Medium Scale Enterprises (SMEs) in developing countries. However, studies on the adoption of e-commerce in Small Sca…
An attempt to modeling rule base real time web funnel structure
Sasadhar Bera • Prasun Das
Volume 05 Issue 2 · 24 Feb 2012
Every retail web site is actively seeking out new innovations and approaches that create competitive advantage and increase the profitability. In general, retailers constantly monitor the behaviour of the real shoppers…