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Halal label
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Topic Article
Country of origin as a moderator of halal label and purchase behaviour
Muhammad Dharma Tuah Putra Nasution • Yossie Rossanty
Volume 12 Issue 2 · 19 Jan 2018
The research aimed to examine the influence of the halal label, and the role of country of origin as an independent variable and moderator variable on the purchase behavior of the imported frozen foods. The research was…