country of origin
This topic currently groups 3 published articles across 2 issues.
Country of origin as a moderator of halal label and purchase behaviour
Muhammad Dharma Tuah Putra Nasution • Yossie Rossanty
Volume 12 Issue 2 · 19 Jan 2018
The research aimed to examine the influence of the halal label, and the role of country of origin as an independent variable and moderator variable on the purchase behavior of the imported frozen foods. The research was…
Brand perception across cultures: A comparative study of Skoda's brand characteristics in Poland and the United Kingdom
Justin Beneke
Volume 12 Issue 2 · 19 Jan 2018
This comparative study between the UK and Poland set out to ascertain the key differences in the Skoda motor car brand across a range of brand characteristics, including brand image, price, perceived quality, trust, per…
National stereotype effects on consumer expectations and purchase likelihood: competent versus warm countries of origin
Michael Chattalas
Volume 10 Issue 1 · 04 Nov 2015
This two-study, experimental design, research proposes and tests if and how national stereotypes based on perceptions of competence versus warmth affect consumer expectations of the utilitarian versus hedonic nature of…