Impulse
This topic currently groups 3 published articles across 3 issues.
Impulse Buying: What Instills This Desire to Indulge? Internal Motivating Factors of Impulse Buying: A Qualitative Study in the Indian Context
Supriya M. Kalla
Volume 10 Issue 2 · 25 Apr 2016
Purpose -This study explores various internal motivating factors of impulse buying phenomenon in Indian context. This study is aimed at obtaining consumer insights, so as to provide an inclusive conceptualization of thi…
Willing Suspension of Disbelief Implications for Marketing
Supriya M. Kalla • Ashok Pratap Arora
Volume 06 Issue 2 · 18 Jun 2012
Poetry and drama, for a long time now, have been utilizing a celebrated phenomenon of ‘willing suspension of disbelief’ to make a setting for awestruck poetry and rapt drama perform…
Can Search for Happiness Lead to Impulse Buying ? A Multi-method Investigation of Happiness as an Internal Motivator to Impulse Buying
Supriya M. Kalla • Anita Goyal
Volume 05 Issue 1 · 24 Feb 2012
Purpose: Ephemeral positive emotions like fun, excitement and pleasure have been associated with the phenomenon of impulse buying in previous studies. However, most of the studies in the past have looked at emotions whi…