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Muslim consumer
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Young Indonesian Muslim women consumer behavior toward modest sportswear
Leonnard • Cut Sjahrifa • Citra Anggia Fathia • Daniya
Volume 13 Issue 04 · 03 Jul 2019
Women modest sportswear has stepped up the industry of the modest fashion. The emerging economy, combined with the most significant Muslim population, has become the main attraction of Indonesia as a market for this par…