Theory of planned behavior
This topic currently groups 3 published articles across 3 issues.
Young Indonesian Muslim women consumer behavior toward modest sportswear
Leonnard • Cut Sjahrifa • Citra Anggia Fathia • Daniya
Volume 13 Issue 04 · 03 Jul 2019
Women modest sportswear has stepped up the industry of the modest fashion. The emerging economy, combined with the most significant Muslim population, has become the main attraction of Indonesia as a market for this par…
Factors affecting souvenir purchase behavior: valuable insight for tourism marketers and industry
Meitiana Meitiana • Margono Setiawan • Fatchur Rohman • Dodi W. Irawanto
Volume 13 Issue 03 · 01 Apr 2019
This study aims to identify the factors that influence decision making on souvenirs by using the Theory of Planned Behavior. The approach used in the research method is quantitative approach, and the sample determinatio…
Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm
Syed Hassan Raza • Hassan Abu Bakar • Bahtiar Mohamad
Volume 12 Issue 2 · 19 Jan 2018
Studies have identified the importance of the attitude in the association with advertising appeal. However, the factors involved in direct and indirect effects of attitude remain unaddressed in the advertising appeal li…