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Social influence
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Topic Article
Exploring the extension of unified theory of acceptance and use of technology, UTAUT2, factors effect on perceived usefulness and ease of use on mobile commerce in Egypt
Noha Bendary • Ibrahim Al-Sahouly
Volume 12 Issue 2 · 19 Jan 2018
This paper aims to study the factors that enhance perception of mobile commerce users to promote such form of shopping in Egypt. Researchers explored the factors affecting users of Mobile communication and electronic sh…