private label
This topic currently groups 4 published articles across 4 issues.
Does visual merchandising, store atmosphere and private label product influence impulse buying? Evidence in Jakarta
Pristiana Widyastuti
Volume 12 Issue 3 · 20 Apr 2018
The phenomenon of the proliferation of retail business in Indonesia would be coupled with a very tight competition among them. Retailer has forces to create the rig…
Private label brand adoption in South Africa: a qualitative analysis of grocery products using expert opinion
Justin Beneke • Stephen Carter
Volume 10 Issue 1 · 04 Nov 2015
This study considered the adoption of private label brands, with a particular focus on breakfast cereals sold under a retailer’s own label, within the South African grocery sector. A panel of twelve corporate and…
A demographic analysis of brand perceptions: The case of a private label breakfast cereal in South Africa
Justin Beneke • Stephen Carter
Volume 09 Issue 1 · 09 Nov 2014
Private label brands, consisting of merchandise sold exclusively through a particular retail chain, are growing in prominence throughout the world. Although highly advantageous to retailers, these brands exhibit pitiful…
A closer inspection of the impact of perceived risk on purchase intention of premium private label brands: The effect of age, gender, income and racial group
Justin Beneke
Volume 07 Issue 2 · 23 Jun 2013
Private label brands are undoubtedly risingly in prominence and becoming serious competitors to national brands in the retail sector. This study examiners the effect of key demographics (namely age, gender, income and r…