store atmosphere
This topic currently groups 3 published articles across 3 issues.
The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city
Nova Ch. I. Mamuaya • Aditya Pandowo
Volume 13 Issue 02 · 06 Dec 2018
The purpose of this study was to determine and analyse 1) the effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and 2) the impact of situational factor, store atmosph…
Does visual merchandising, store atmosphere and private label product influence impulse buying? Evidence in Jakarta
Pristiana Widyastuti
Volume 12 Issue 3 · 20 Apr 2018
The phenomenon of the proliferation of retail business in Indonesia would be coupled with a very tight competition among them. Retailer has forces to create the rig…
Trends in Indian Retail Shopping Behavior-an Empirical Investigation
K. Karthikeyan • R.Rengaraj alias Muralidharan • M. G. Krishna
Volume 05 Issue 1 · 24 Feb 2012
Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services, wh…