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Consumers' attitudes towards advertising
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Topic Article
Fast-food advertising in social media. A case study on Facebook in Egypt
Hazem Rasheed Gaber • Len Tiu Wright
Volume 09 Issue 1 · 09 Nov 2014
The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network. 4 focus gr…