This topic currently groups 5 published articles across 5 issues.
The uses, benefits and limitations of social media for public relations in South African non-governmental organisations
M Nchabeleng • CJ Botha • CA Bisschoff
Volume 12 Issue 3 · 20 Apr 2018
In South Africa, social media has become a popular public relations research topic in non-governmental organisations (NGOs). This is because NGOs are increasingly i…
The impact of social media brand communication on consumer-based brand equity dimensions through Facebook in fast moving consumer goods: The case of Egypt
Heba Sadek • Sarah Elwy • Mohamed Eldallal
Volume 12 Issue 2 · 19 Jan 2018
The purpose of this paper is to examine the impact of firm-created and user-generated social media brand communication on five consumer-based brand equity (CBBE) dimensions through Facebook on the Egyptian fast-moving c…
Empirical results of the awareness of social media and its application by academics in teaching in New Zealand
Michael C. Cant • Pieter Nel • Johannes A. Wiid • Denisa Hebblethwaite
Volume 12 Issue 1 · 05 Oct 2017
Academics and students across the globe are increasingly using social media (SM) for personal interactions, social connections and educational purposes. The article reviews the awareness and…
The identification of criteria for the optimal use of Facebook pages for marketing purposes: a South African perspective
S.M. Barnard • C.H. Bothma • M.C. Cant
Volume 11 Issue 2 · 30 Jan 2017
The development of non-traditional communication channels in recent years has progressively created a world more digital, networked and interlaced by a myriad of communication tools than ever before. With Facebook being…
Fast-food advertising in social media. A case study on Facebook in Egypt
Hazem Rasheed Gaber • Len Tiu Wright
Volume 09 Issue 1 · 09 Nov 2014
The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network. 4 focus gr…