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Young consumers
This topic currently groups 2 published articles across 2 issues.
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18 active archive topics surfaced from published keywords
Topic Article
The importance of store attributes on University student's Clothing store selection
Makgopa SS
Volume 12 Issue 4 · 04 Jul 2018
The purpose of this research was to investigate the criteria that university students follow in selecting clothing retail stores to shop from, focusing on the importance of store attributes.…
Topic Article
Fast-food advertising in social media. A case study on Facebook in Egypt
Hazem Rasheed Gaber • Len Tiu Wright
Volume 09 Issue 1 · 09 Nov 2014
The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network. 4 focus gr…