Ease of Use
This topic currently groups 2 published articles across 2 issues.
An empirical examination of the factors influencing consumer’s purchase intention toward online shopping
Muhammad Dharma Tuah Putra Nasution • Yossie Rossanty • Ku Halim Ku Ariffin • Nurliyana Izzati Binti Mohd Zaini
Volume 13 Issue 04 · 02 Jul 2019
Online shopping is overgrowing around the globe. Consumers unite and combine their purchasing power in order to bargain for a significant volume discount from a seller. On the other hand, it also helps the new seller to…
Exploring the extension of unified theory of acceptance and use of technology, UTAUT2, factors effect on perceived usefulness and ease of use on mobile commerce in Egypt
Noha Bendary • Ibrahim Al-Sahouly
Volume 12 Issue 2 · 19 Jan 2018
This paper aims to study the factors that enhance perception of mobile commerce users to promote such form of shopping in Egypt. Researchers explored the factors affecting users of Mobile communication and electronic sh…